Last year in March, Google released an update for AdSense, that promised to deliver Interest Based Advertising. Which is Googleze for Behavioural Targeting.  This means is that as you move about on the web Google watches and learns about you, your habits, likes and disliked from your behaviour. For more you see my article Website 101: Google is Watching - Introducing Behavioural Targeting. Yahoo! also uses a similar techniques. Thus there is a database somewhere that holds personal information about you. And guess what? Lots of people don’t like it! Google of course holds that the data collection is optional and that one can opt out. It further holds that the implementation of the data will provide a better web experience for you. However... University of Pennsylvania/California (Berkely) report indicates that a sizeable majority of people can be expected to opt out of this kind of data collection, if given the opportunity. The results showed that of the 1000 adult internet users surveyed about ...