By Howard Rybko, director at Syncrony I often receive requests to diagnose and prescribe solutions to remedy the poor showing of a corporate website in search engine results. The causes of below average rankings are usually easy to discern and appear deceptively simple to fix. As I explain the ‘how’, a row of bright-eyed executives lean forward in anticipation. Executive responses are usually punctuated by exclamations of enthusiasm and promises of buy-in. Article marketing! Blogging on a daily basis! Tweeting like crazy! Yeah, where can we start!! Let’s go!! Go where? Nowhere that’s where.
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